Double Plus Ungood
In a piece in the Telegraph Matt Warman quotes HP’s European head Eric Cador speaking about their upcoming Touchpad:
In the PC world, with fewer ways of differentiating HP’s products from our competitors, we became number one; in the tablet world we’re going to become better than number one. We call it number one plus.
I don’t want to get pedantic, but here’s the thing: The numbers count down. “One plus” is, well, number two.
One Minus might make more sense, except that’s effectively “number zero,” which makes no sense at all.
This metaphor does not blend. Just stop it.
And I’m not even going to mention the euphemism.
